There’s not much room to question of the message Italian Fashion photographer Oliviero Toscani intends to send with the Nolita “NO ANOREXIA” campaign.
First, we need to thank this brave model for having the courage to pose for this all important campaign. Her participation in this campaign will undoubtedly initiate change.
You may remember Toscani for his controversial campaign for Benetton, featuring a man dying of AIDS. Now, he takes on fashion stating;
“I have been interested in anorexia for years. Who is responsible for it? The media in general, television and the fashion industry,” he told the ANSA news agency.
“It is therefore very significant that a clothing brand understands the gravity of the problem, becomes aware and supports this campaign,” he said.
The ads, which will be featured on billboards and newspapers across Italian cities, is also being backed by the health ministry.
At the end of last year, the Italian government and the domestic fashion industry adopted an anti-anorexia campaign and called for a return to a “healthy, sunny, generous and Mediterranean beauty.”
Amen to that girls.
For all Pro Ana’s out there, I am thinking the vision of Terry Schiavo would make a great Thinspiration campaign
It’s sad we need to be this blunt and in your face, but nothing seems to startle the masses these days.
PS Thanks for Autumn, my undercover Italian spy for sending this my way.