Want to look hotter? Find a fat, ugly friend to stand next to, and bring on the Bacardi Breezers!
Jezebel found this doozie of a campaign created by some lumps from McCann Digital in Israel.
The site suggests that like Bacardi Breezers, ugly friends come in
several different varieties, and women should go ahead and use them to appear more
attractive in social situations.
The copy reads as follows;
"Lucy's rubbing thighs, magically combined with a sticking out jaw and drooping breasts will turn any trip to the mall into an unforgettable experience. Shop like never before with your own freckled pile of cellulite."
On to Sally who gives you the attractive edge because shes "97 kilograms of femininity, strength and double chins. No tire can disguise the lumpy rolls decorating that body. Look your best without every visiting the gym!"
Since when does a marketing campaign targeted to women use fat hatred and our body image wars to sell products? Seems an odd strategy to me, I mean, what kind of woman would think this crap is funny?