Marianne at The Rotund clued me into the latest totally irritating commercial promoting the "thin is in" message.
Purex is running a new ad called "The Thinner Load", starting with the tagline "As things get better, they get thinner."
Since when? How does this relate to laundry detergent, washing clothes, or anything remotely relevant to this product?
Check this out; I grabbed a few screenshots to demonstrate the concept here, see the entire commercial here.
First, we see an old-fashioned wide assed gown..
Evolving to more reasonable female garb…
On to 90s career wear….
And finally, the perfect little skinny skirt reflective of today.
Well, aren't we lucky. Lucky to live in a day and age that we have ad agency guru's sitting around dreaming up this irrelevant crap, being paid a shit-load to do it, and as a result impacting the psyche of the entire female population.
Thinner is not better.
It never has been.
It never will be.
Being YOU is better.
It always has been.
It always will be.
We know this. We hear this. We believe this….but we are so damn gullible, its hard for advertisers to resist pressing our buttons.
So, can we really blame them?