Levi's used to be the bomb, but in recent years their brand has tanked due to competition from other small, boutique brands. I personally still love their jeans and their fit…but after seeing their recent ads I will hesitate to purchase in the future.
On Facebook this morning, I was served this disturbing ad of a young woman modeling Levi's that would fit about 1% of the entire population (no girls, this is NOT attractive).
What kind of marketing strategy is this?
This only further alienates their consumers, such as myself, who look to Levi's as a real American brand. Further, a look at their web site homepage shows some dude in skin tight, spandex like, Yellow jeans.
Ahh…I don't think so.