Hold on to your hats ladies, its time to introduce Fling! The secret-sparkly-naughty-low-calorie-indulgent-little fingers for the chocolate obsessed woman in all of us.
"Your boyfriend doesn't
need to know," is one of the themes of the Fling marketing campaign.
Let me get this straight – when we eat a chocolate bar it MUST be;
1) kept a secret
2) low in calories
3) make us feel naughty (I can't stand that word)
I don't know about you, but I've been eating candy and chocolate out in public for some time now and I have yet to be arrested.
Here's the really fun part girls- it sparkles! Even with different color sparkles! Yippee!!! They just added a touch of Mica, a mineral also used in makeup, teeth whitener, automobile paint and plastic containers (don't worry its totalllyyy safe).
The Fling website is the greatest, it is so 80's you have to check it out. Here are the homepage images;
What kind of marketing moron put these together? This product is from Mars, can't they throw some cash at the campaign?
My favorite image is the woman staring at the camera, with a huge ass grin on her face, while putting on lipstick. Now that is so very, very relevant to selling a chocolate bar.
Wrap this turd up in a pink package and you've got the ultimate kick-in-the-crotch candy bar for women across the land!