Dove Brand is doing an outstanding job with Campaign for Real Beauty. Launched in 2004, they continue to invest in research, outreach, and media campaigns that slap us in the face about the reality of our perceptions of beauty and body image. But are we waking up?
To make more women feel beautiful everyday by widening the definition of beauty.
Changing the image of beauty – not just here in the US but on a global scale.
To serve as a starting point for societal change.
I must admit, when they started their Campaign for Real Beauty in 2004, I was skeptical. Can a brand truly commit to a mission of this magnitude? Are they sincere or are they hawking product? Will they stick with it?
Well, it’s 4 years and counting and Dove has not only proved their worth, they aren’t slowing down. Check out the progress.
Reach 5 million girls globally by 2010. They have already reached 2 million young women.
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