Not sure where I stand on this one, but I am leaning towards –ahhh, no.
ABC’s dreamed up a new campaign “Be Ugly, Be You,” a spin off of the popular show Ugly Betty staring America Ferrera. Ferrera plays a made up “ugly girl” in the show, but in real life she is a naturally pretty, curvy young lady.
This all just seems too Hollywood for me. Here’s the pitch “Let’s take a beautiful girl, make her “ugly,” and then spin it into a campaign for girls to like who they are!” HUH?
ABC says the campaign is aimed at promoting self-esteem in teenage girls, it sends a message that redefines beauty and dispels stereotypes. We want to encourage girls to “be real, be smart, be passionate, be true to yourself and be ugly.”
Below is the “Be Ugly” T-shirt and “Empower ring” you can order if you are into this idea:
|Ugly is in! Spread the word with a Be Ugly 07 t-shirt and receive an ‘Empower’ ring free with purchase. The white Ugly Betty t-shirt features an image of a joyous Betty with Be Ugly printed below in green. ABC’s net proceeds benefit Girls Inc., inspiring all girls to be smart, strong and bold.|
On the positive side, all proceeds go to Girls, Inc. a non-profit group dedicated to inspiring all girls to be Strong, Smart, Bold! I like it….but it took me a while to find it since ABC does not include links from their site to Girls, Inc… that’s odd.
I guess I’ll take the good with the bad on this one.
Side note, as I wrote this story this morning, my six year old daughter woke up, hoped into bed with me and leaned over to see what I was looking at. She saw the headline “Ugly Betty” on my computer screen and said “That’s mean.”